整体品牌指引
Toptal标志
The Toptal标志 consists of the blue text and graphic on a white background. Follow the guidelines below when using the logo for any purpose.
标志
获取标志
标志的间距
间距
间距规则
- The border must follow the size of the letter "o" on all sides.
- The border must be white space.
商标政策
允许
- Use the logo to market any Toptal material.
- Use the logo for both print and web content.
- Use the 300DPI version of the logo for print.
- Use the CMYK version of the logo for print.
不允许
- Do not cut, adjust, rotate, flip, reflect, or manipulate the logo.
- Do not change the color of the logo.
- Do not use less than the specified border width.
- Do not use the logo for non-Toptal material.
颜色
The Toptal color palette reflects our brand personality—Bold, Authentic, Serious and Energetic. We represent our Bold and Energetic side through our core blue and core green which are both bright and saturated. We show our Serious and Authentic side with our deep, rational gray and our professional white.
主要的颜色
B200蓝色
十六进制 # 204 ecf
G100绿色
十六进制 #03cc83
N500深灰色
十六进制 #262d3d
白色
十六进制 # ffffff
颜色的政策
允许
- Use these colors for all material on the Toptal.com网站.
- Use these colors for any Toptal flyers, ads, or other company materials.
- 颜色 should be used as intended (blue headers, green buttons, etc.).
不允许
- Do not use slight variations of these colors.
- Do not use completely different colors.
- Do not swap color purposes (e.g.,没有绿色标头).
排版
Our 'house' font is Proxima Nova—a font designed and optimized for both digital and print uses. Proxima Nova is available in a wide-range of weights, but we limit our usage to only a few of them.
Proxima Nova Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
比邻星新星
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
比邻星规则新星
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
半比邻星新星
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Toptal名字
The Toptal name should always be spelled with only the first "T" capitalized. Note the examples below of correct and incorrect ways to spell Toptal
拼写的例子
Toptal
This is the correct way to spell Toptal.
TopTal
The second "T" must not be capitalized.
toptal
The first "T" must be capitalized.
命名规则
- Correct spelling is mandatory each time the name is used.
- Use Proxima Nova for the name on Toptal.com, unless it's embedded in Helvetica Neue text.
总名称策略
允许
- Use the one correct spelling of the Toptal name in all places.
- These rules apply to all text. The Toptal标志 is distinct.
不允许
- Do not use the incorrect spellings of the Toptal name anywhere.
- Do not use alternate spellings not shown above.
问题? 询问我们的设计团队!
The Toptal Design Team works hard to make sure all Toptal materials look great and perform well. If you have any questions about proper usage of the Toptal brand, requests for more resources, 或者其他任何东西, contact the Design Team and let them know.
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