Ijaz Shaikh
Verified Expert in Marketing
Marketing Expert
Ijaz is an accomplished digital marketing strategist with extensive experience overseeing the development of digital marketing campaigns, eye-catching ideas, 品牌策略. He has planned, organized, directed, established, 并在运营上实施SEO和付费, owned, 赢得媒体策略 for renowned brands such as HearingLife Canada, Samsung, Glenmark制药, Volkswagen, and Allianz. Ijaz愿意利用他的专业知识来帮助新客户.
Project Highlights
Expertise
Work Experience
高级数字营销经理
Advertising Agency
- 为品牌制定SEM和SEO策略, 使用不同的工具, 比如Semrush和Google Analytics, 提高整体流量和转化率, 包括SEO得分, and impact the organic traffic and page ranking by over 20% in six months.
- 使用Semrush和BrightEdge工具来引导策略, execution, analysis, cost estimation, and reporting efforts for seven brands in the industrial manufacturing, food and beverage, 金融咨询行业.
- 监督一组内容作者进行页面优化, including title, meta fixes, and long-form content creation with in-built keyword research to increase organic traffic by more than 25% yearly. 我还做过语音搜索优化.
- 执行客户管理和数字沟通策略, 包括开发和实施跨付费的数字媒体, owned, and earned channels to elevate brand salience and drive revenue growth.
SEO Strategist
SimplyWise, Inc.
- 设计内容策略, helping to identify relevant topics through high keyword volume to grow organic traffic and conversions. 有机流量提升30%以上.
- Designed an SEO brief for copywriting to create detailed content for uncovered topics, 帮助建立程序化页面,以提高有机流量.
- Developed an AI video idea to have built-in videos to improve organic traffic and conversions through SERP.
数字营销专员
HearingLife Canada
- Built the campaign and social media strategy and execution holistically while piecing together all the data, audiences, 以及一流的营销技术. Collected and analyzed the data and created data visualization for the campaign.
- Oversaw financial planning to ensure efficient spending and return on investment (ROI) for all digital investments and team operations, 管理各渠道100万美元的预算支出, 投资回报率提高10%.
- 领导SEO和付费的发展, owned, and earned media acquisition strategy across all digital channels—affiliates, search, social, programmatic, 以及显示——将数字收入提高50%以上.
- Devised a targeted search campaign with different messaging and landing pages for different customer search journeys, relevancy, and customer experience to impact traffic and digital revenue generation by 10% more than before.
副客户总监
Cheil India
- 管理一个九人小组和一个P&L of $5 million that I championed with end-to-end digital advertising campaigns for Samsung, Jet Airways, Abbott, and Glenmark.
- 开拓了新的定位,推出了Get More, a digital-first brand campaign for Jet Airways leveraging digital to strengthen their brand perception and offerings across programmatic 以及社交渠道 leading to a jump of 21% growth in revenue.
- Used Google Analytics research to work out a targeted media display and pay-per-click campaign promoting products and services of Jet Airways across different consumer segments to improve sales revenue by 10% month on month.
Account Manager
Grey
- Accomplished India's first-ever Twitter campaign for Volkswagen #Anything4Jetta, 推动询问量比传统媒体高出25%.
- 使用谷歌AdWords和关键字规划师, devised and executed a unique YouTube campaign for Volkswagen's launch of the new variant of its prominent car Jetta, 导致询盘比平均水平增加50%以上.
- 建立一个社会媒体营销(SMM)和SEO活动, 安联保险的“女性应该”, 邀请用户在谷歌上进行搜索查询, thereby creating a positive perception and salience for their women-linked insurance products.
Project History
Influenster
Devised and executed an SEO-led strategy for growing consistent organic traffic for Influenster, an influencer-led SaaS platform to help them build and grow their conversions and revenue funnel from organic traffic.
Wajax
http://www.wajax.com/优化Wajax加拿大网站的内容和布局, 从而提高30%的自然流量和15%的转化率.
HearingLife加拿大SEO优化
http://www.hearinglife.ca/centers/brampton从SEO角度优化了220个诊所位置页面, improving local discoverability and growing leads and conversions by 35% in the financial year of 2019.
毕马威加拿大SEO优化
http://home.kpmg/ca/en/home.html优化网站内容, 从而影响其有机可见度, traffic, engagement, 转化率同比增长25%以上.
Allianz Insurance
http://www.youtube.com/watch?v=kFd9ppXoudI&t=4sDevised digital marketing strategy and execution plan to help promote brand and products.
insurance products
Jet Airways
http://docs.google.com/presentation/d/14URmCahDOIooUr5jlg9O9t2G2N63yB_m/edit?usp=sharing&ouid = 116339199954747880616&rtpof=true&sd=trueCreated and launched Get More, a digital-first brand campaign for Jet Airways.
犬类产品印度
带头进行付费搜索引擎优化, social and media strategy to build campaigns and online sales funnels for 犬类产品印度 to help build a digital revenue stream.
I introduced and increased the contribution of digital aspects in their revenue mix by 15%, quarter on quarter, 通过付费媒体和SEO策略.
Education
市场营销工商管理硕士(MBA)
孟买大学-孟买,印度
信息技术学士学位
孟买大学-孟买,印度
Skills
Core
Digital Marketing, Google SEO, Local SEO, 数字营销策略, Google Tag Manager, Social Media, Email Marketing, 营销技术(MarTech), Marketing, SEO Tools, 搜索引擎营销(SEM), Brand Strategy, Brand Marketing, Content Strategy, Marketing Strategy, 搜索引擎优化(SEO), 社交媒体营销(SMM), 客户细分, On-page SEO, Content Creation, Audience Targeting, Lead Generation, Paid Advertising, 市场策, 社交媒体策略, 活动管理, 转化率优化(CRO), Inbound Marketing, Organic SEO, SEO Content, Ads, Funnel Analysis, Product Marketing, 市场推广(MarCom), SEO Audits, Keyword Research, 社交媒体内容, 社交媒体发帖, SEO关键词研究, Funnel Marketing, 销售业绩, 市场营销分析, 社交媒体管理, Growth Hacking, 公共关系(PR), Writing & Editing, Product Positioning, 电子邮件营销自动化, Market Research & Analysis, Instagram营销, Facebook Marketing, Content Marketing, 数字营销最佳实践, SEO Backlinking, Off-page SEO, WordPress SEO, Google Paid Ads, Link Building, LinkedIn Marketing, Facebook Ads, Google Ads, Twitter Ads, Email Campaigns, Digital Campaigns, Copywriting
Platforms & Tools
Screaming Frog, Google Analytics, Ahrefs, Google Data Studio, Instagram Ads, Marketing Platforms, Facebook广告经理, Asana, Advertising Tools & 平台,Google Analytics 4, Twitter Marketing
Technical
谷歌搜索控制台,HTML, CSS
Business Models
B2B, 企业对消费者(B2C), B2C, SaaS产品营销, Business Models, 企业对企业(B2B)
Other
Semrush, Digital Media, Digital Strategy, Project Management, Growth Strategy, Strategy, Brand Building, Brand Positioning, Storytelling, eCommerce, Shopify, Media, Product Growth, Content Management, Web Analytics, Conversion Rate, Launch Strategy, Growth Marketing, 营销归因, Websites, Conversion, Google Optimize, Consulting, Paid Media, Social Ad Design, Data Visualization, Data Collection, Portals, Product Launch, Pricing, Pricing Strategy, Data Analytics, Market Fit, 直接对消费者(D2C), Revenue Strategy, Paid Search, B2B潜在客户生成, Banking & Finance, Team Leadership, Leadership, Executive Coaching, Mentorship, Startups, Account Management, Healthcare, 登陆页优化, Analytics, WordPress, 竞争对手分析 & Profiling, Keyword Analysis, 新产品开发, Customer Journeys, Website Audits, Content Writing, Music, Programming, 数字通信, 语音搜索优化
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