Andreza戈
验证专家 in 产品管理
产品经理
Andreza is a results-oriented professional with 25 years of experience in the information technology industry. 在过去的15年里, 她一直从事产品管理工作, 在整个产品生命周期中驱动结果, 包括战略, 需求, 交付, 并不断改进产品. Andreza坚持解决问题, hands-on attitude while balancing three essential qualities of a leader—vision, 执行, 和测量.
项目的亮点
专业知识
工作经验
首席产品经理
Gympass
- Improved the experience of the SMB companies' sign-up and onboarding at Gympass.
- 与工程部紧密合作, 设计, 分析, 销售, and marketing teams to construct solutions to maximize the SMB's sign-ups and activations.
- 在7个国家推出中小企业注册经验.
- Worked closely with data engineers and data analysts on defining the main data concepts and components of the first data platform of Gympass.
产品管理总监
Gympass
- Launched a marketplace exclusively for Gympass fitness partners from scratch and started to operate it.
- 与其他业务部门合作, 比如销售和市场营销, to drive 销售 growth and ensure that all the product aspects were in place.
- 确保第三方市场平台, Vtex, 是定制的,准备在三个月内推出吗.
- Managed the product 设计er and tech lead activities and also coordinated the demands for the third party hired to be the marketplace platform.
全球高级产品经理
Gympass
- Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
- Increased the quality of the booking service integration, reducing the number of customer complaints.
- 制定产品的长期愿景和战略.
- Ensured the achievement of growth objectives, including revenue and profit.
- Developed a strong and effective relationship with the main stakeholders.
高级产品经理
Geofusion
- Created a product vision and strategy for a new product based on data intelligence and location 分析 to address the growing needs of the fast-moving consumer goods (FMCG) industry.
- Led the product discovery processes and development of the MVP to test the market fit for a product.
- Collaborated closely with data scientists to build models that use location data to target advertising and promotions to reach consumers with appropriate messaging in particular localities.
- Developed a partnership with a new data source to enrich the market analysis of customers and led the development of integration with a new dataset.
- Led the definition of quarterly OKRs and defined and tracked the product's KPIs to drive decisions.
高级产品经理
Locaweb
- Increased the NPS of the web hosting platform—a product with a major impact on the company's revenue—by 28 percentage points.
- 推出新的SSL证书产品, 领导团队计划的开发, and worked closely with product markets to define the go-to-market strategy.
- Defined with the engineering manager a strategy to develop a new web hosting solution to replace the legacy one.
项目历史
SMB收购流程
Developed the experience of SMB companies' sign-up and onboarding at Gympass for seven countries.
预订api
Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
健身器材市场
Built the marketplace from scratch and started to operate it in just three months.
创新的位置分析产品
Led the product discovery process and development of the MVP to test the product-market fit of an innovative location 分析 and data intelligence product to address the lead generation needs of the fast-moving consumer goods (FMCG) industry.
SSL证书
推出新的SSL证书产品 by leading the development of the team's initiatives and working closely with product markets to define the go-to-market strategy.
教育
计算机科学学士学位
伯南布哥-累西腓联邦大学,巴西
认证
产品管理课程
Gibson biddle -产品策略
管理学课程3.0
Adaptworks
要求工程认证专业人员(CPRE-FL)
IREB GmbH是一家
产品设计课程
硅谷产品集团(SVPG)
产品设计课程
库柏专业教育
产品管理课程
硅谷产品集团(SVPG)
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